Date: September 7th 2010

We are very pleased to announce that Interlinked Media Inc. operations in the U.S. are now part of Fulcrum Mobile, LLC. Through a purchase agreement that sees the return of Cal Morton to the role he played for over five years at Interlinked Media in the UK and the U.S., Fulcrum has acquired Interlinked Media’s intellectual property, existing partners, clients, contracts, as well as the company name and existing domain names.

For current clients of Interlinked Media, the handoff to Fulcrum will be almost imperceptible. All Interlinked Media Inc contact numbers, domain names and email addresses etc will be transferred to Fulcrum. This also means that all API credentials and gateway functionality remain unchanged.

In addition, Chris Newell and Paul Paterson of Interlinked Media ltd. will continue to provide technical support during an extended integration period to ensure a seamless transfer of platform and infrastructure knowledge.

The Interlinked Media platform is one of the best in the marketplace; the Fulcrum agreement will mean a renewed focus on the core technology and a determination to make it even better. We’re VERY excited about the future of our industry and our place in it… and while most of the talk in mobile swirls around app stores and ad platforms, we believe the heart of a successful ‘conversation strategy’ with the consumer will be SMS for some time to come.

We’ll be launching the new Fulcrum Mobile site and making other important announcements very soon; in the meantime use updated contact details to get in touch anytime!

Cheers,

Cal Morton